Apple will be hosting an event on October 30 at 8PM ET. This timing coincides with the eerie season, adding a touch of spookiness to the occasion. The event, titled "Scary Fast," suggests that Apple will introduce some enhanced hardware, rather than venturing into the realm of horror shorts. You can tune in to Apple's October event through various platforms, including YouTube, the official Apple website, and Apple TV devices. Alternatively, you can remain on this page to watch the embedded stream.
Now, what can we anticipate in Apple's upcoming October Mac Event? Given that the iPhone 15 has already made its grand appearance, likely, the spotlight will likely now shine on the company's desktop and laptop computers. Considering the event's name, the unveiling of the long-awaited M3 chip seems probable. Nearly 17 months have passed since the introduction of the M2, and it is only natural to expect progress in line with Moore's law. To put it into perspective, there was a 19-month gap between the M1 launch and the debut of the M2.
Quality chips necessitate excellent gadgets to power, so we can anticipate a couple of hardware announcements complementing the "scary fast" M3 chipset. Notable Apple analysts Ming-Chi Kuo and Mark Gurman from Bloomberg both suggest that the M3-powered MacBook Pro will steal the show at the event.
Moreover, it's about time for Apple to unveil new iMacs, as it has been well over two years since the colorful refresh in 2021. Gurman reports that the event will likely witness the introduction of a new 24-inch iMac, also powered by the rumored M3 chip. Current iMac models are in limited supply at retail stores, typically indicating an impending upgrade.
There may also be some iPad announcements during the event. If the stream predominantly focuses on M3-powered products, a new iPad Pro seems more likely than a standard entry-level tablet. However, it has only been a year since the latest iPad Pro debuted, albeit with only modest improvements. Of course, other iPad models could receive attention, positioning them for a holiday launch.
While surprises may be in store, recent releases of iPhones and watches, coupled with the knowledge that the Vision Pro is not due until next year, limit the available options. At the very least, we can expect Apple presenters to embrace the Halloween spirit by donning amusing costumes. Who knows, we might even catch a glimpse of Tim Cook dressed as the popular blue smurf cat that took TikTok by storm earlier this month.